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Email Trumps Social Media

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Email Still Trumps Social Media for Online Marketing By Pam Dyer Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has...

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Stay Ahead of Social Media Change

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by Kausik Baisya Ok, it’s time for one of those honest conversations among friends, or maybe just with yourself. Trying to keep up with social media can be overwhelming! It’s little wonder. We’re right smack dab in the middle of an unprecedented frenzy of change. Can you recall when...

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Your Facebook Marketing Sucks

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By Lena Martin Anyone who has ever spent more than a few minutes surfing through Facebook will testify to just how addicting this social media website could be. If it’s not chatting with friends, it’s playing games; if it’s not sharing funny videos, it’s posting purposely...

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Twitter and Nielsen publish TV ratings

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By Gerry Shih SAN FRANCISCO (Reuters) - Nielsen Holdings NV, the television viewership measurement company, said on Monday it will partner with Twitter to publish a new set of ratings that measure chatter on Twitter about TV programming. The new measurement, dubbed the "Nielsen Twitter TV Rating,"...

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